Jellop

Kickstarter Marketing

NOVA Modular Desk · Prelaunch Dashboard

Live · Day 7 of 28 ⏳ 21 days to launch Prelaunch page ↗

Data updated 2 hours ago · sources reconciled

Total Leads

1,385

▲ 11% unique opt-ins · WoW

SMS Opt-ins

490

35.4% of list · launch-day reach

Ad Spend

$4,742

$677 / day · pacing on budget

Cost / Lead

$3.42

ON BENCHMARK vs $3.40 median

Proj. Launch Raise

~$17K

112% of $15K goal · expected

AI Insights · this week in plain English

Auto-generated from live campaign data + category benchmarks

ON TRACK

↘ Efficiency is improving as you scale. 1,385 leads at a $3.42 blended cost per lead sits right on the $3.40 category median. CPL fell from $3.56 to $3.33 across the week as the top creatives took over budget.
✦ SMS is your launch-hour ignition list. Dual opt-ins are 35.4% of the list. SMS opens at ~95% vs email's ~30%, so these 490 leads carry most of your first-hour conversion. Lifting this above 40% would measurably raise day-one velocity.
◎ You're pacing past goal. Projected launch raise of ~$17K puts you at ~112% of the $15K goal, with ~90% of list-driven pledges landing in the first 48 hours — enough velocity to trip Kickstarter's Trending algorithm and stack organic backers on top.

Recommended action Shift budget from “Lifestyle Carousel” ($4.90 CPL, 1.1% CTR) into “Problem/Solution UGC” — your cheapest, highest-intent source at $2.71 CPL and 3.1% CTR. Est. +90 leads this week at the same spend.

Launch forecast

Leads → projected backers → raise

Projected 112%

■ committed floor ▨ projected upside $25K optimistic

Conservative

$11K

55 backers

75% · 4%

Expected

$17K

83 backers

112% · 6%

Optimistic

$25K

125 backers

168% · 9%

Model: email→backer 4–9% (warmed, double-opted list) · $135 avg pledge · +50% organic/algorithm uplift. Projections are estimates.

Daily performance

Leads collected + cost per lead, per day

Email-only + SMS opt-in Daily CPL

Leads by Channel

Capture method · share of total list

Email 1,385 · 100%

SMS 490 · 35.4% of list

Every SMS opt-in also gave an email, so email is the full list (100%) and SMS is the share who also texted-in — not an additional segment. Dual opt-ins are your highest-reach launch-day cohort.

Recommended daily budget

Paced from recent efficiency · last day + last 3 days

▲ SCALE UP

~$1,080/day

▲ 20% vs last day · ▲ 35% vs 3-day avg

≈ +53 leads/day at the current $3.33 CPL

Last day · Jul 5

Spend$902

Leads271

CPL$3.33

Last 3 days · Jul 3–5

Avg spend$802/day

Avg leads239/day

Blended CPL$3.36

Why: CPL is ~2% under the $3.40 category benchmark and falling ($3.56 → $3.33), so there's room to scale ~20% while staying inside the learning-phase-safe increment. Guardrail: hold at current spend if CPL crosses $4.00.

Prelaunch funnel

Ad impression → confirmed lead · step conversion

Impressions

312,400

reach

Clicks

6,240

2.0% CTR

Landing-page views

5,180

83% of clicks

Email leads

1,385

26.7% of LP views

SMS opt-ins

490

35.4% of leads

Prelaunch ads · top performers

Live creatives ranked by cost per lead · click to view

🎬

★ Problem / Solution UGC TOP PERFORMER

Video · 22s · Meta Advantage+

★ Founder Story 15s TOP PERFORMER

Video · 15s · Meta + Reddit

Image · Meta + Google

Daily breakdown

Newest first

Date	Ad Spend	Email Leads	SMS Opt-ins	Cost / Lead
Total	$4,742	1,385	490	$3.42
Jul 5	$902	271	96	$3.33
Jul 4	$815	244	88	$3.34
Jul 3	$690	201	71	$3.43
Jul 2	$720	208	74	$3.46
Jul 1	$585	169	58	$3.46
Jun 30	$610	174	61	$3.51
Jun 29	$420	118	42	$3.56